Freeing up the IT department of NZ businesses
29 Nov 2017
In New Zealand, the role of IT has shifted from basic maintenance to a core driver of business strategy. However, for digital leaders to contribute to long-term growth, they must be freed from the daily burden of troubleshooting.
Here is how New Zealand businesses can optimize their IT resources to focus on strategic success:

1. The Resource Capacity Challenge
Many IT projects fail not due to a lack of skill, but a lack of time. According to research by Innotas, 61% of organizations struggle to meet project demands due to limited resource capacity.
The primary hurdle is prioritization. As Tushar Patel (Innotas) suggests, business leaders (CIOs, COOs, and PMO heads) must define clear parameters for which projects deliver the most value, ensuring IT efforts align with wider business objectives rather than just “putting out fires.”
2. The Cost of Maintenance
Day-to-day technical issues are a major drain on internal talent. Research from Compuware (via TechRadar) highlights a significant productivity gap:
- 35% of IT time is spent fixing existing hardware and software issues.
- 15% of IT time is consumed by unplanned, reactive tasks.
This means internal teams often spend half their workday maintaining the status quo rather than innovating or improving digital infrastructure.
3. Strategically Offloading the IT Burden
Businesses do not necessarily need to increase headcount to see better results. Instead, they can relinquish the burden of maintenance to an external partner.
By utilizing a Service Level Agreement (SLA)—such as Imagetext’s iCare®—businesses can outsource routine support and maintenance. This model provides:
- Remote and On-site Support: A dedicated help desk to handle user issues and equipment servicing.
- Strategic Freedom: Internal IT staff are freed to focus on high-level business analysis and digital integration.
- Consistency: Managed services ensure software and hardware remain optimized without interrupting internal strategic workflows.
Get in touch with Imagetext today, and unlock the full value of your IT team’s skills to drive your business forward.
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Phone: +64 (09) 623 3102
Level 1, 3 Owens Road,
Epsom, Auckland 1023
New Zealand